Advertising agency leverages marketing supply chain solution to achieve cost savings

CHICAGO - InnerWorkings, a leading global marketing supply chain company, today announced a new print management agreement with Young & Rubicam Mexico. The agreement is intended to achieve significant cost savings for Young & Rubicam.

"With InnerWorkings, we will rationalize the print and marketing materials spend we conduct on behalf of our clients," said Eric Descombes, President of Y&R Mexico. "Through this partnership, we will enhance the quality of materials produced for advertising, while generating significant cost savings to our clients."

InnerWorkings will provide Print, Point of Sale (POS) and Promotional services for Young & Rubicam. InnerWorkings will also have representation on-site, providing operational support and services.

"We look forward to establishing a long-term partnership with Young & Rubicam in order to help them make intelligent print, POS, and promotional purchases for themselves and their clients," noted Jorge Simon, Regional Director, Mexico, at InnerWorkings.