In this free PaperSpecs webinar sponsored by HP Graphic Solutions, designer Erik Toth and digital paper expert Chris Harrold, will offer practical how-tos and design inspiration for today’s newest digital printing techniques – white ink, raised print and textured effects.

Palo Alto, California – April 17, 2013 – Start your creative engines! Thanks to the hottest new digital printing technologies from HP, special effects like white ink, raised print and textured effects are available to designers with all of the benefits that digital provides: quick turnaround times, personalized designs and shorter, more targeted runs.

“I’m thrilled by how far digital print has come ... quality, special effects, personalization, dimensionality, paper choices! The design palette seems to expand by the day, and designers are hungry for tips and techniques on how to use options like the beautiful digital ink effects and the ever-expanding paper offerings to their best advantage,” says Sabine Lenz, founder of PaperSpecs.com. “Our next free webinar will show them just how to do that!”

Hot New Design Tools for Digital Print 
Tuesday, April 23, 2013 
2:00 p.m. Eastern (11:00 a.m. Pacific) 
Registration Link: www.paperspecs.com/webinar

From using white ink to creating unique tactile effects like raised print, all with the Adobe Creative Suite, special guest speaker and designer Erik Toth is an expert ready to share his innovative and proven methods for designing in the digital print world.

“The exciting new HP Indigo ElectroInk is amazing because it allows the properties of the substrates to show through – similar to how a conventional press ink would act,” explains Toth. “This means designs can be truly enhanced by the substrates a designer chooses. In other words – dark substrates with white ink; metallic pearlescents, photo lustre paper, textured substrates, metallic substrates, etc.”

From the importance of choosing the right paper to the best substrates and paper weights for maximizing special ink effects, Mohawk Vice President Chris Harrold will reveal the world of creative possibilities for communicating brand messages and identities.

“Choosing the right paper or substrate is a critical component of the design process,” adds Harrold. “New fine digital papers, specialty inks and printing technologies have expanded the creative palette in ways never possible before. High quality, the ‘wow’ factor and rich, accurate color are all available to designers now with the flexibility that digital printing provides.”

Guest speakers

S. Erik Toth is the owner and creative director at Se Toth Design, a design agency specializing in design for digital printing. Toth’s work has ranged from brand identity to full-scale store prototype design for some of the largest retail brands in the world. Because of his diverse experience across the creative industry, Toth is valued for his out-of-the-box thinking and leadership in using new print and media technologies.

Chris Harrold, vice president, Business Development at Mohawk, has been on the front lines of the digital printing revolution. He turned his passion for photography and his background in education into a fulfilling career shaping the changing digital photo and publishing segment. Harrold speaks widely, educating audiences of designers and brand marketers on the subject of digital printing capabilities and creative possibilities when combining beautiful substrates with cutting-edge technologies.

Webinar highlights:

• Designing with new digital special effects
• Choosing the right digital substrate
• Combining new digital print techniques and subtrates
• Achieving multiple visual effects with white ink
• Creating files for digital print effects

Who Should Attend

“Hot New Design Tools for Digital Print” will benefit designers, brand marketers and other creative professionals wanting to know more about the creative possibilities and practical applications of using the latest digital printing techniques (white ink, raised print and textured effects).

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and results of the most current research.

Thanks to the generous support of HP Graphic Solutions, “Hot New Design Tools for Digital Print” is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.