Eric Buchroeder has joined FormStore Incorporated as Director, Strategic Business Development. 

Eric will lead initiatives with FormStore key customers to design and implement best practice solutions, long term relationships, substantial opportunities and strategic programs. These will utilize FormStore’s core membership ID card, digital print, personalization and mailing capabilities and, when beneficial, those of its clients in an integrated model.  “We are very excited about what Eric can bring to FormStore” stated Paul Edwards, FormStore president. “Eric will be working with client leaders at all levels to conceive, create and implement shared strategies to build sustained revenue growth.” 

Eric’s 30+ years of experience includes sales, sales training, regional management and product marketing management for document industry leaders including several FormStore preferred partners. He holds bachelor’s and master’s degrees in strategic marketing and leadership from Valparaiso, IN and Antioch, OH Universities.