UK software manufacturer, Taopix Limited, has appointed Zoe Hartill as its Marketing Communications Manager. The newly created role will see Zoe taking responsibility for the evolution of the Taopix brand worldwide. 

Zoe has a vast depth of knowledge and experience in Marketing Communications. She has worked both in house, for a global manufacturer, as well as within several digital and print media agencies. The latter include global marketing communications agency JWT, where she was instrumental in managing creative campaigns for a variety of global brands, including Shell, HSBC and Vodafone.

Zoe describes her Marketing knowledge and experience as “very much cross-sector’” encompassing print, e-commerce, pharmaceutical, banking, telecommunications and software industries.  

Speaking about how she’d found her first week working from Taopix HQ, Zoe commented;

“I’ve been impressed by what I’ve seen from both the team and the software. I’m really looking forward to getting stuck into this role. It’s an exciting time to be involved in the photo book and photo gift sectors. The Taopix Portfolio platform is already a world-leading photo book and gift application, within a sector that has significant growth potential worldwide. This makes for a very interesting marketing proposition. There are lots of untapped opportunities for Taopix and, with the right marketing strategy in place, there’s huge potential for both the company and its products. 

I’m very much looking forward to working on future projects with the team here.”

James Gray, Managing Director of Taopix, added: 

“There are many exciting developments in the pipeline for this year and next and there will be a lot of positive information we will need to share so it’s a great time for Zoe to be taking over the marketing brief for Taopix. We have established ourselves as the market leader in the photo gift software space, and now look forward to reinforcing this position with a combination of continued investment in innovative development backed up by a strong, strategic marketing plan.

We’re looking forward to Zoe working with us to establish, and ultimately become, the ‘Voice of Taopix’ from a marketing and branding perspective.”