Rocky Hill, CT – Software Marketing Associates, Inc. (SMA), developer of The Pro-Mail^® Fulfillment Solution, is pleased to announce the appointment of Brian Parrillo to the position of Director of Sales. In this role, he will manage U.S. sales of the firm’s order fulfillment and warehouse management software system.

"We have an extremely diverse client base and marketplace for our product", said SMA President Denise Lunden. "Selling a complex product in this type of environment can be very challenging. Brian has held a variety of positions here including managing our support team, so his knowledge of our fulfillment software is very deep. Beyond his technical expertise, Brian has shown a natural ability to really connect with all of our users and prospects, from the largest commercial printers to start up fulfillment companies".

 "The most critical part of my job is listening." says Brian, "Every company is different and every fulfillment client they service is unique. It’s important that I really get a feel for the current challenges that an organization faces, as well as their goals looking forward. With an understanding of their objectives, we can identify ways our solutions can help them to optimize their fulfillment workflow and grow their business".

Mr. Parrillo holds a BS from Central Connecticut University. He started with SMA in 2002 and has served in a variety of roles including Support Manager and Account Executive. Prior to joining SMA, Brian was employed by the Connecticut Golf Association. Brian possesses a keen understanding of the fulfillment industry, in-depth knowledge of SMA’s products and years of hands-on experience implementing solutions for order fulfillment and warehouse management.