Palo Alto, California – Print and social media? Print and mobile apps? Print and video? Print and augmented reality? YES! Savvy brand marketers today know that combining print with other media platforms generates the biggest bang for the buck.

"The Perfect Match: Print and ________," the next in PaperSpecs’ on-going free webinar series will reveal exciting new insight into how marketers are combining print with other media to achieve effective results. During the 60-minute online seminar, special guest speaker, Sappi's North American ETC Print and Creative Manager Daniel Dejan will:

• Reveal surprising industry findings about demographic preferences, emotional triggers, browsing and shopping behavior, and niche marketing
• Share examples that demonstrate how to make print more interactive, visually intriguing and tactile.

"Mar-com managers, ad planners and publishers now have well over 100 media platforms at their disposal. With a plethora of new platforms being declared the ‘next big thing,’ assessing which will survive, who it will appeal to, and how best to spend precious marketing dollars can be a bit like pinning JELL-O to a wall," says Dejan.

Webinar Highlights

"The Perfect Match: Print and ________" will be held Tuesday, March 12, 2013 at 2:00 p.m. Eastern. Dejan brings his years of print expertise, his innate ability for connecting with customers, and the latest industry research to shed light on questions such as:

• Which marketing platform leaves the deepest imprint with customers?
• Which tools build credibility and trust for your brand?
• How do 18 to 24 year olds like to receive communications?
• What is the role of print in the new media mix?
• How do you create brand appreciation?

"This webinar is coming at a great time. As the economy is beginning to pick up and brand marketers are responsible as never before with guaranteeing the results of campaigns, this information will show attendees how to build effective marketing strategies that leverage the undisputed strengths of print," says Sabine Lenz, founder of PaperSpecs.

Special Bonus

As a special bonus, all registrants will be mailed a complimentary copy of "Print &" after the webinar. The Sappi publication offers insight into why a combination of platforms can be the most effective way to achieve marketing goals. "Print &" was designed by award-winning designer Kit Hinrichs of Studio Hinrichs.

Who Should Attend

"The Perfect Match: Print and ________" will be of interest and benefit to designers, brand managers, ad planners, and marketing professionals involved in developing and implementing marketing strategies and evaluating consumer tendencies, demographic preferences and ROI results.

The Perfect Match: Print and ________
Tuesday, March 12, 2013
2:00 p.m. Eastern (11:00 a.m. Pacific)

Online registration is now open at www.paperspecs.com/webinar.

PaperSpecs webinars are developed to include highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, results of the most current research, and inspiring real world examples.

Thanks to the generous support of Sappi Fine Paper North America, "The Perfect Match: Print and ________" is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.