The German trade fair organizer Messe Düsseldorf and ESNA (European Association for Specialist Printing Manufacturers of Screen, Digital and Flexo Technology) have formed a strategic cooperation in order to address the fast growing printed electronics market and its huge potential in a wide range of sectors.  By organizing the new special show PEPSO – Printed Electronics Products and Solutions at six of Messe Düsseldorf’s relevant trade fairs, Messe Düsseldorf and ESNA will offer an information platform for the latest trends and developments relating to printed electronics in the glass and solar industry, the medical and retail technology sector as well as in the plastics and printing industry.

"Printed Electronics is becoming attractive in many user sectors for which Messe Düsseldorf stages the respective flagship fairs. By establishing PEPSO, we are giving this topic a platform of its own and are integrating it in the trade fairs for the retail, glass processing, packaging, printing and medical sector. We are in the ideal position to offer manufacturers of printed electronics a marketing showcase for specific target groups," stated Hans Werner Reinhard, Deputy Managing Director of Messe Düsseldorf.

"The printing industry is ready to vertically integrate functionality and electronic applications. This cooperation is an ideal opportunity for the printing sector to gain access to the many industries and markets covered by Messe Düsseldorf’s range of world class exhibitions," added Peter Buttiens, CEO of ESMA.

PEPSO special shows are planned at the following trade fairs: COMPAMED 2013, EuroShop 2014, EuroCIS 2014, glasstec 2014, interpack 2014 and drupa 2016. Detailed information about PEPSO is available at: www.pepso-global.com

The two partners will combine their public relations and online activities and promote each other’s events by presenting themselves at the appropriate partner events. Messe Düsseldorf will be represented with an information stand at the upcoming AFIP – Advanced Functional & Industrial Printing – in Düsseldorf on March 6 and 7, 2013 while ESMA will take part in the relevant Düsseldorf trade fairs.

For further information about taking part in one of the PEPSO special shows, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: [email protected]; Visit our web site http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago