DULUTH, Ga. & ROCHESTER, N.Y.--March 17, 2004-- Data Supplies Inc. (DSI) has installed a DocuColor iGen3 Digital Production Press from Xerox Corporation to expand its business into new, revenue-generating markets. New opportunities include point-of-purchase signs for retailers, personalized benefit guides for insurance companies, and direct marketing materials for auto dealers and hospitality companies such as hotels, resorts and convention centers. DSI is currently printing 400,000 to 500,000 pages a month on the press. "We see an accelerated trend toward one-to-one direct mail marketing, and the DocuColor iGen3 gives us the ability to help our customers lower their costs through personalized, database-driven applications," said Jim Combee, president, Data Supplies Inc. "No other digital press can compete with the wide range of applications and the speed the DocuColor iGen3 is capable of printing." According to Combee, the press allows DSI to reduce distribution center costs by not having to store and overprint documents. Many of their documents are sold -- then printed -- and delivered in 48 hours. The new digital press has also radically changed the economics of DSI's printing business. Before acquiring the DocuColor iGen3, DSI would send print runs of 500 to 1,000 to a Xerox DocuColor 2060 Digital Color Press, and any volume greater than that would be printed on a six-color offset press. With the DocuColor iGen3, DSI can now migrate some offset work and cost-effectively offer customers the advantages of digital technology on runs as long as 10,000. According to Combee, "our customers tell us they can't believe how close the image quality is to offset printing." The information solutions provider, which has offices throughout the southeastern United States, is seeing increased customer demand for "anytime anywhere" access to customized marketing materials. To meet the demand, DSI developed a Web-based fulfillment system that quickly and easily delivers customized marketing materials. Using the online tool, DSI customers can have approved, color-matched materials customized and delivered to them, maintaining brand equity with consistent colors and logos. Many of the applications that DSI has delivered are the result of listening to customers and building solutions that solve a problem. According to Combee, it was these customer demands and the Xerox support, image quality, speed and flexibility that were the key factors in the decision to purchase the 100 page-per-minute DocuColor iGen3. Xerox deployed a SmartPress Production Consultant as part of its customer business development team to work on-site and help DSI take full advantage of the DocuColor iGen3's capabilities. The consultant also identified volume-building and revenue-generating opportunities. Founded in 1966, DSI is a technology-based business communications provider specializing in marketing collateral management and reporting services. The company's fulfillment service business is structured to support its customers' marketing and revenue generating initiatives. The company, which has been a Xerox customer since 1994, has 21 sales offices, nine distribution centers and four manufacturing facilities across the southeastern United States. DSI provides full-service document management and information solutions, ranking among the top five U.S. companies in the industry. DSI is a single-source provider for many of its 15,000 customers.