New York NY USA — On Wednesday, March 6, IO Integration (IOI), a leading global provider of marketing technology software and digital media workflow solutions for retailers, agencies, publishers, and enterprise marcom organizations, will present an afternoon workshop, The Future of Digital Media. This free workshop and networking event will take place at 1pm at the Soho House, located in Manhattan’s Meatpacking District. 

The event will provide industry perspectives on the future of digital media, featuring insight on how IOI partners North Plains and iBrams are preparing organizations to hold onto and grow their brand equity and marketshare as the digital landscape becomes more congested. Also speaking on a customer panel at the event is Paul Montrone, VP, Director of Production Services and Asset Management at healthcare marketing agency Harrison and Star, along with representatives from agencies including JWT, mcgarrybowen, and theLab.

Montrone will discuss the custom deployment of North Plains’ Xinet his company recently completed with IOI. The Xinet solution has enabled the agency to improve project workflows, automate file backup, and free up server space. Also showcased will be Harrison and Star’s newly re-branded website, www.harrisonandstar.com/ with insight into how the company has leveraged digital media to create a more responsive web presence, and uses multi-channel pull-through to better engage customers, partners, and employees.

After the event, attendees will also have the opportunity to network with industry peers at a cocktail reception, and qualify to win an iPad from IOI. For more information or to register for the event, visit www.iointegration.com/events/115390. To learn more about how the custom IOI Xinet deployment helped Harrison and Star drive workflow efficiencies, read the case study at www.iointegration.com/resources/case-studies/115539.