10-week online marketing series for specialty imagers kicks off this month

Fairfax, Virginia –SGIA is partnering with Barbra Bannon, Principal of Spark Evolution Consulting, for a 10-week course, “Build Your Online Marketing Machine,” to help specialty imaging companies create a superior online marketing presence. Through this unique series — February 26–April 30, 2013 — companies will walk away with an executable online marketing action plan that is customized to their business goals to create bottom line results.

Part One: The Machine
In the first three weeks, attendees will expand their understanding of online marketing, clarify goals and learn five core strategies to build their own marketing machine.

Part Two: The Gears
Through the next six weeks, attendees will be guided through different marketing avenues to utilize the best strategies, including:

• Website and branding
• Content marketing
• Search engine optimization and paid advertising
• Social media
• Lead nurturing and conversion
• Data and evolving strategy 

Part Three (Class 10): The Fuel
In this final class we will review the inbound marketing strategy and present an action model for achieving short and long-term goals. Attendees will walk away with an online marketing machine software platform customized to their business and supported and in sync with the rest of their team: The sales, operations and finance departments.

This training course, beginning February 26, is intended for company owners, marketing professionals and salespeople, looking to expand their knowledge in social media. Registration is open to anyone; however, SGIA members can receive a $75 discount.

For more information, visit Spark Evolution Consulting’s website. To receive the $75 discount, SGIA members should contact SGIA for the coupon code at 888.385.3588 prior to registering online.