Salt Lake City, Utah, USA – SA International (SAi), a leading provider of solutions for the professional signmaking, wide format digital printing and CAD/CAM for CNC machining industries, has added to its growing South Asia team with the appointment of Sales Manager, Gavin Anthony. The move further extends SAi’s reach into the region and the added expertise will support the company’s large sales network, in what has been a high growth market.

As Sales Manager, Gavin Anthony will be responsible for driving SAi’s sales operations in South Asia, working closely with existing OEM partners as well as implementing innovative marketing activities to develop new sales channels. Looking to replicate the rapid growth achieved by SAi Europe, Gavin will focus on introducing SAi products to manufacturers/distributors of wide/super-wide format digital printers), digital cutting plotters (roll-fed/flat-bed), digital textile printers, CNC routers and digital cutting machines.

Commenting on the appointment, Sarit Tichon, Senior Vice President, Worldwide Sales & Marketing, at SAi, says, “We are delighted to have Gavin on board our fast-growing team in South Asia. When it comes to expertise in digital graphic equipment and software, his track record is second-to-none and we believe his extensive knowledge of both the industry and the region will help SAi strengthen its presence in India and neighbouring countries.

“Our approach has always been focused on delivering our customers the highest level of service across all regions – this latest recruitment will enable us to provide our customers with a more direct service, as well as more responsive support programs. This is how we foresee continued growth in the region,” concludes Tichon.

Based in Pune, India, Gavin boasts an impressive CV with over 14 years’ experience in digital graphics, signage and large-format digital printing, as well as CAD/CAM for CNC machining industries. This has seen him acquire extensive industry expertise working for leading Indian-based distributor, Digital Electronics Ltd and Dubai-based distributor, Colour Byte LLC, partnering with the likes of HP, Epson, Canon, Zund, Summa and many other of the industry’s leading manufacturers.

Ready for the challenge and eager to start the new year with a bang, Gavin is already making plans to integrate his vision within the existing sales strategy to deliver what he believes will be a recipe for success:

“I’m thrilled to be joining such an established team which has done a fantastic job in propelling SAi into the South Asian markets,” comments Gavin. “I have seen a major upward change in the economic growth of India and its sub-continent, with an increase in demand for digital service providers. Being closer to our channel partners and understanding their requirements will ensure SAi delivers the optimum solution to meet the demands of the market.”