Rochester, NY - Rochester Software Associates (RSA), provider of production print workflow software solutions for in-plants and corporate print centers announces Dirk Craib Vice President of Sales. 

Mr. Craib comes to RSA with two decades of experience driving software and services sales.  Most recently, he served as Vice President Business Development at Adrenna Inc., a cloud-based learning solutions company, responsible for all sales and marketing. In addition to his work at Adrenna, Dirk enjoyed a successful 20 year career with Xerox Corporation in senior sales and marketing roles.  Craib said, "I was attracted to RSA's, technology and the depth of their customer base, both of which well-position the company for growth." 

Tim Kelly, Senior Vice President, stated, "We are excited to have Dirk join us. He is a seasoned sales and marketing executive with an outstanding record of success.  His experience managing teams in the print and production workflow markets will be an important asset for RSA going forward."

RSA's workflow solutions are available through RSA's partners and directly from RSA. For more information, visit RSA at www.rocsoft.com.