NASHVILLE, Tenn.—March 15, 2004 – Point Balance Publishing, a leading provider of management education materials and related resources in the printing, publishing, and converting industries, today announced the publication of Making Value Added Services Work written by G. David Dodd and William K. Lavelle. Making Value Added Services Work is a detailed implementation resource for printing company managers who are wrestling with the difficult issues surrounding business diversification. Whether they are just beginning to consider diversification or have already added services and are not seeing the expected financial benefits, Making Value Added Services Work provides printing company managers with essential guidance for success with value added services. “For the past several years,” author David Dodd observed, “a rising chorus of graphic arts experts have encouraged printers to move beyond ‘ink on paper’ to provide a broader array of services. While much has been written about the importance of value added services, none of the exiting literature explains how printers can build value added services programs that produce real and sustainable improvements in growth and profitability. Making Value Added Services Work is designed to fill that void.” Co-author William K. Lavelle emphasizes that success with value added services results from a process, not a single decision or action. “Improving revenues and profits with value added services,” Lavelle says, “requires printing company managers to develop sound value added solution strategies, develop or acquire the ability to sell solutions effectively, and construct a business infrastructure that is capable of delivering value added services profitably. In Making Value Added Services Work, we describe a six-step protocol for building successful value added services programs.” Making Value Added Services Work retails for $149.00 and can be ordered online at www.pointbalance.com. For a limited time, Point Balance is offering Making Value Added Services Work at a special introductory price of just $99.00. In addition, and also for a limited time only, Point Balance is offering management teams the opportunity to purchase two copies of Making Value Added Services Work for the regular retail price of one—$149.00. Lavelle observes, “Making Value Added Services Work is meant to be read and discussed by management teams who are seeking to improve business operations. We’re happy to make that more cost-effective.”