As part of its strategy to increase its coverage of the digital market, Signmaster Systems has announced that Sarah Fenna joined the company on 2 January 2013 in the newly created role of sales and operations director. She makes the move from Robert Horne Group and will be responsible for developing new markets and strengthening the Shropshire-based specialist’s position as a leading supplier of sign-making and display solutions throughout the UK and further afield.

Fenna’s long history in the materials and consumables markets is complemented by her extensive technical knowledge of wide-format digital printing machines and all ink technologies. Her appointment at Signmaster coincides with the company’s growth in all areas of the ink-jet arena, expanding on its families of solutions from Mimaki and Roland to service a steadily growing customer base of sign-makers, display producers and specialist print service providers.

More than 20 years experience in sales within the print and paper industries has resulted in Fenna achieving an extremely broad knowledge of the wide-format arena, including software and consumables as well as machines and technologies. Her consultative approach gives her the ability to generate new business and overall growth for Signmaster Systems, and her appetite for inspiring new initiatives will benefit the company as it moves to the next level of meeting the future digital requirements for its customers.

“We wish Sarah every success in her new position at Signmaster,” comments John de la Roche, national sales manager at Hybrid Services, exclusive UK and Ireland distributor for Mimaki. “Her comprehensive knowledge of the Mimaki portfolio complements her overall experience and we’re sure she will be an asset to Signmaster and its customers.”

Signmaster Systems was founded 16 years ago and has grown from being a supplier of sign-making equipment to one of the UK’s leading providers of digital solutions to display producers and commercial printers investing in the ink-jet arena. Priding itself on service, the company’s customer base includes high numbers of repeat clients as well as first-time users who need good value for money and reliability.

“The wide-format display arena is becoming increasingly diverse and the time is perfect for Sarah to be joining us in a new sales and operations role. This is a challenging position and one which will be welcomed by all of our suppliers and customers,” states Phil George, joint managing director and technical engineer at Signmaster Systems. “Her extensive knowledge of all the technologies associated with the digital market and her long-term experience in a large organisation mean that she will bring invaluable expertise to our company and play a major role in its continued growth.”

“Joining Signmaster Systems gives me the valuable opportunity of adapting and streamlining the expertise I have developed during the past two decades to a family run business,” adds Fenna. “I’m looking forward to the challenge of helping to shape the company’s ongoing success and continuing to develop its growth in the ink-jet sector.”