London, UK – AD Communications, the specialist agency with long term experience of the Graphic Media industries has announced that it will be assisting the UK Two Sides and Print Power organisation to develop its communication channels and spread the story of print media's effectiveness and sustainability.

Two Sides seeks to foster better understanding of print and paper as a sustainable communications medium, and to dispel some of the negative myths that surround paper-based products in the digital age.

Print Power UK is the representative of a European initiative dedicated to strengthening the position of print media in a multi-media world. The organisation comprises a wide range of companies representing the entire print media value chain-production, distribution, printing, content and delivery.

AD Communications will be acting on a pro bono basis to lend its communications expertise to these not-for-profit organisations.

For Two Sides UK, in addition to contributing strategically and creatively as a member of the marketing committee, AD Communications will support the Two Sides team with the creation and distribution of press materials. Chair and Director of Two Sides Martyn Eustace will continue to be the principal point of media contact for the organisation.

For Print Power UK, AD Communications will create and distribute press materials and will participate in the committee responsible for the definition of content for the regular Print Power magazine. This bi-annual printed publication carries the message of print's role in the contemporary marketing mix to a UK-wide community of senior marketing decision makers.

Shireen Shurmer, joint Managing Director of AD Communications comments, "Both Two Sides and Print Power have a vital mission to educate and raise awareness of the effectiveness and sustainability of print media. As a specialist agency with a 30-year heritage of communications work and content development for brands in the print value chain, AD Communications is proud to be able to offer meaningful support towards meeting these important objectives".

Martyn Eustace, Director of Two Sides, comments, "spreading the vital message that print media is a sustainable and effective communications channel lies at the heart of our purpose. AD Communication's help and experience is really going to help us in this key task and I'm delighted with their participation".