Berlin, - DirectSmile, a leading supplier for cross media marketing software, and the inventor of image personalization, presents a ground-breaking new functionality of its server products – personalization of moving images in real-time.

Enabled by the outstanding rendering performance of DirectSmile's server solution, highly impressive image personalized videos can now be generated within seconds. For example, a movie comprising 135 single images can be generated in less than 5 seconds on one single server.

"All recent methods of video personalization required enormous amounts of data and this lead to time-consuming production and costly IT services. Now, for the first time, video personalization can effectively be used for real business," says Christoph Clermont, Head of Development, DirectSmile.

Personalized videos generated with DirectSmile can be simply integrated in any website and into Cross Media campaigns. There is no limit for the length of a movie, and movies can be personalized for any number of records. It is also possible to combine variable and static parts within one video.

DirectSmile's new real-time video personalization functionality will be available as a component of DirectSmile Integration Server Version 5.1 from Q1 2013.

A selection of videos can be tried out online at www.xmedia-movies.com