Free Webinar Helps Improve Social Media Effectiveness with Proper Planning, Implementation and Measurement

HUNT VALLEY, MD - WebbMason (www.webbmason.com), an integrated marketing solutions and services provider will hold a free webinar to help marketers improve their social media effectiveness through proper implementation and measurement. Join WebbMason's Director of Social Media, Josh Jordan, on Thursday, December 13, 2012 from 2:00 to 3:00 PM EST to learn critical strategies for implementing an effective social media program that goes beyond "Likes" and "Follows" and delivers real marketing return on investment (ROI). Attendance is free and registration is available by clicking here.

By learning to quantify their social media efforts, marketers can better understand their customers and become an active participant in the important conversations that are occurring every day over social media channels like Twitter, Facebook, and LinkedIn. With proper implementation and measurement tools, companies can use social media to improve customer relations, increase sales and improve ROI.

The 45-minute webinar will feature an informative presentation followed by a question and answer session.
    Topics to be covered include:

• Why social media implementation is critical to your company and how it works.
• What measurement is and why it is important.
• How to apply metrics to improve results.

The webinar is free to attend and registration is required (please register here.) "Implementation and Measurement" is the 4th webinar in the WebbMason Social Media Marketing Series. The previous three presentations, "Why Social? Why Now?", "How to Gain Corporate Buy-in" and "How to Develop a Social Media Policy" can be reviewed at http://www.slideshare.net/WebbMason/presentations.

"Successful social media programs are really about engaging customers, but defining success requires that you measure results and be able to tie them back to your marketing objectives," said Jordan. "This webinar will help you begin to develop clear social media objectives and learn how to use measurements to gain buy-in throughout the organization."