Roland DG has won a Viscom 'Best of 2012' Award in the Signmaking category for its SOLJET PRO4 XR-640 printer/cutter.  The prize, which was awarded at Viscom in Frankfurt in October, acknowledges the show's most innovative exhibitors.
 
The SOLJET PRO4 XR-640 was launched in September 2012, and Roland DG is pleased to have already received such a prestigious award from the Viscom organisation. Explaining its reason for presenting Roland DG with the 'Best in 2012' Award, the Viscom jury said: "With this new print and cut machine, Roland DG is appealing to professional signmakers and supporting them as they seek out more creative opportunities in the market. The XR-640 can be used for the most diverse applications, including stickers, window decorations, banners, posters, vehicle-wrapping and canvas. The jury was especially impressed with the seven- and eight different colour printing configurations in the machine including CMYKLcLm, Light black, white and metallic silver inks. The Roland machine is set apart by its high quality and absolutely precise output."
 
Responding to the award, Eli Keersmaekers, CEO of Roland DG Benelux, said: "The XR-640 is our new flagship product and we have high expectations of it. The jury recognised that the XR-640 is the ideal unit for signmakers, thanks to its great versatility and excellent quality. We are therefore also proud that we can add this Award to our growing list."
 
Roland SOLJET PRO4 XR-640
 
The 64-inch XR-640 combines accelerated print speeds with Roland's renowned integrated print and cut technology, an innovative new print head design, both seven- and eight-colour configurations, and new Eco-Sol Max 2 inks in nine colours: cyan, magenta, yellow and black (CMYK), plus light cyan (Lc), light magenta (Lm), white (Wh), metallic silver (Mt) and new light black (Lk). The XR-640 is designed for volume production, allowing the professionals in the sign and graphics market to express their creativity with high-end effects and finishes as well as developing profitable new applications and markets.
 
BEST of 2012 Award and Viscom Frankfurt

Viscom is the largest trade show in Europe for the signmaking industry, taking place biannually, switching between Düsseldorf and Frankfurt. Since it was founded in 1986, Viscom has become the leading trade show for visual communication. The Viscom Awards honour the innovative achievements of the Viscom exhibitors. There are five categories for the awards: Signmaking, Large-format printing/LFP, Light advertising, Textile refinement and Software. The jury consisted of the editors-in-chief of various trade magazines, representatives of trade organisations and members of the exhibition organisation.