Illinois graphic communications company scores top client grades for quality and service in NAPL eKG Competitive Edge Profile Survey

Jet, a full-service provider of graphic communications solutions in Downers Grove, Ill, has received top customer satisfaction ratings for its quality and service in more than a dozen performance metrics in a recent National Association for Printing Leadership (NAPL) eKG Competitive Edge Profile survey.

"The NAPL eKG Competitive Edge Profile is the graphic communications industry's most comprehensive and thorough method for learning how your customers rank your company's performance against that of your competitors in a wide range of areas, with particular emphasis on those they deem most important," explains Joseph P. Truncale, Ph.D., NAPL President and Chief Executive Officer. "Jet's survey returns clearly show that it is ranked well above the competition in every area, from product and service quality to reliability and responsiveness."

The company's attained its top customer satisfaction scores for its fulfillment services and plastic printing offerings, both areas customers considered highly important. Its 2012 marks were even higher than the excellent rankings it received in 2011 in its clients' most important category: quality of product or service. And it surpassed its customers' self-defined best alternative supplier source in all 15 standard performance issues, from accurate invoicing and clear estimates to prompt problem-solving and flexibility.

"Perhaps the most significant measure of a company's future success is how its customers rate it," says Truncale. "The NAPL Competitive Edge Profile helps a business learn how customers perceive it and how they rate it against its competitors, but also how they judge it in the areas they consider most important.

"It's not just a satisfaction survey, but a competitive tool that can help companies identify where they may be falling short against their competitors and what steps they can take right now to increase the "value gap" between them and their competition," he adds. "And NAPL research has shown clearly that there is a direct correlation between report findings and operating profits. Those printing companies that provide value in the minds of their customers, and improve client satisfaction based on defined areas of need, drive profits by up to 5 points in a single year!"

To learn more about Jet, contact Jeff Norby, President, at (630) 932-6324 or [email protected]. For more information on how an NAPL eKG Competitive Edge Profile can help strengthen your competitive positioning and profitability, contact NAPL President & CEO Joseph P. Truncale at (800) 642-6275, ext. 6310, or [email protected]