London, UK – Two Sides has announced that Ricoh Europe PLC, expert in office imaging equipment, production print solutions, document management systems and IT services, is the latest organisation to join Two Sides and Print Power.

Two Sides promotes the responsible production and use of print and paper and dispels common environmental misconceptions by providing users with verifiable information on why print and paper can be an attractive, practical and sustainable communications medium. Print Power complements this by focussing on brand owners and media decision makers and informing them about the proven effectiveness of print as a vital communications channel in a multi-media world.

Graham Moore, Business Development Director, Production Printing Business Group, says. "Ricoh goes beyond compliance to take a responsible approach to the environment.  It combines ecological commitment with best business strategies simultaneously achieving conservation and profitability at its customer sites as well as its own operations.  We also follow a cradle-to-cradle approach to business. It centres on the belief that all product parts should be designed and manufactured in a way that they can be recycled or re-used. The work and campaigns from Two Sides align with these goals and help our customers to develop more environmentally responsible ways of producing their print.  We also realise the importance of market education for both print service providers and their clients and will use our collaboration with Two Sides to assist with the positioning of print as a sustainable communication medium".

Martyn Eustace, Director of Two Sides and UK Country Manager for Print Power, responds; "Ricoh's participation is further proof that the campaigns we are running are being embraced by all parts of the Graphic Communications Value Chain. We're currently having great success, supported by magazine and newspaper publishers, with our £2.5 million 'No wonder You Love Paper' campaign, aimed at changing consumer perceptions about print and paper's sustainability. The Print Power magazine, which promotes print's unique effectiveness as part of multi-media campaigns, is now established as a must-have magazine for Brand Owners and Media Decision Makers. Ricoh's support for these campaigns, and our ability to collaborate with them, will be invaluable."