The World Publishing Expo, which took place October 29-31 in Frankfurt, Germany, once again highlighted the key challenges publishers worldwide need to address – how to control costs in publishing workflows and how to monetize media assets and new channels. The high number of visitors at WoodWing's booth showed there is huge interest in how WoodWing's solutions address these issues.

WoodWing exhibited the new version 8 of its multi-channel publishing system Enterprise and its editorial management application Content Station at the World Publishing Expo. Another highlight was Elvis DAM, the new generation digital asset management solution WoodWing acquired in October.

People visiting the booth learned how WoodWing's solutions enable them to increase the efficiency of workflow processes in teams, leveraging existing skills and resources. WoodWing's solutions also enable publishers to repurpose content and to easily implement additional media channels.

Publishers enthusiastic about Elvis DAM
The high interest in Elvis DAM indicates that the ever-increasing number of media files is a serious issue for publishers. The meetings with clients and prospects also showed that publishers view DAM as an important prerequisite to monetize their existing media assets. In addition to the easy-to-use interface of Elvis DAM, visitors were also impressed by the high speed of its search engine. Furthermore, the audience applauded the analysis and reporting options, as they enable publishers to easily monitor the usage and costs of media files such as images and videos used in their publications.

Keynote of WoodWing customer stern eMagazine highlight at 5th Tablet and App Summit
Parallel to the World Publishing Expo, the 5th Tablet and App Summit took place. In his presentation, David Heimburger, Editorial Head of stern eMagazine, shared his experiences with the successful tablet edition of stern, a leading weekly general interest magazine in Germany. Both the printed and the tablet editions are created using WoodWing's publishing system Enterprise. According to Heimburger, the next steps include adding new features like in-app search, support for more devices including iPhone, Android phones, Windows tablets and phones, and desktop apps, a higher level of automation, and more.

"Cost control and creative monetization are key for newspaper and magazine publishers to stay competitive in the era of media convergence," said Hans Janssen, CEO of WoodWing Software. "We are pleased that we are able to empower publishers to meet current and coming challenges. The World Publishing Expo is an excellent opportunity to demonstrate this to the publishing industry."