Spiel Associates plans an eventful open house event. Route 72 assists with promotion.

Long Island City, NY - Following their successful showing at the Graph Expo in Chicago earlier this month, Spiel Associates (http://www.spielassociates.com) has decided to hold an open house on November 6th and 7th right in their facility located on 45-01 Northern Boulevard in Long Island City, New York. Those who could not make the Graph Expo will get a second chance to see Spiel Associates and their line of impressive new bindery equipment. As their partnership with Route 72 Systems moves forward, Spiel Associates realized they could also capitalize on this open house event in an effort to engage their customer base on a face-to-face level as well as in the online marketplace.

Spiel Associates has spared no expense for this event and plans on showcasing some of their most innovative pieces of bindery machinery in their inventory including the Sterling Digipunch, which is equipped with a touch screen and is able to punch up to 60,000 sheets per hour. Other pieces being shown in the open house include the Sterling Coilmaster Jr, which can bind books up to 600 BPH and also the Rilecart WB-360, which is an economical wire binder that can bind up to an efficient 800 BPH. Spiel's partner marketing company, Route 72, will be assisting with the promotion of the open house event. Jim Alamia, CEO and Founder of Route 72 Systems states: "We are pleased to see Spiel Associates capitalizing on their success at the Graph Expo. The open house event is an impressive gesture and proves their dedication to share their knowledge of their cost effective bindery equipment with their customer base."

As part of their promotional campaign, Spiel Associates will also be releasing exclusive web content on Youtube. Their teaser video "A Sterling Show" will give their online audience a glimpse of what their visitors could see at trade shows and their open house event on November 6th and 7th. Route 72 and their team were impressed with Spiel's dedication to their campaign. Jim Alamia states: "Spiel Associates are reaching their customers on all fronts. Their online customer base has access to a plethora of content about their products and is now given the unique opportunity to see these products in action and engage Spiel and their staff right in their own facility. This is an opportunity that should not be passed up, as well as the free lunch buffet that will be offered."