Düsseldorf, Germany — Muller Martini presents two more innovations to the newspaper industry at drupa 2004. These are unique systems that can be used both for daily newspaper production and for the processing of semi-commercial products. The newspaper industry finds itself in a state of upheaval, because the demands of both readers and advertisers are constantly on the increase. Economic conditions to which newspaper printers are exposed are changing, because media consumption itself is changing. These developments have caused a search for new printed products and new integrated production concepts. This has resulted in the development of semi-commercials for example - which can be manufactured using the existing infrastructure. By making the best possible use of a company's existing printing and mailroom capacity, production efficiencies can be greatly increased. Additional added value Muller Martini is taking this trend into account, and at drupa 2004, will be presenting two new systems for inline finishing of newspaper products. With the integration of these new modules into the NewsLiner-A system, new options created for newspaper printers to develop profitable markets in the commercial printing sector, and thereby generating greater added value. Products such as magazines, newspaper-type promotional supplements, TV programs, multi-page inserts and periodicals with glossy covers are products which clearly fit into the production capabilities of newspaper plants. The utilization of unused printing capacity reaches new dimensions thanks to the innovations by Muller Martini. The advantages of integrated newspaper production can now be used for commercial printing in the low-to medium-quality market segment. This creates additional revenue sources, and therefore, better positioning in the competitive media market. Both new systems will be demonstrated to drupa visitors - integrated in a complete newspaper production line - live on the Muller Martini stand (Hall 14, Stand A52).