DirectSmile, a leading supplier for cross media marketing software, has announced that its image personalization technology has received the United States Patent US 8,121,338 B2 for generating images with realistic text insertion, and that its Cross Media solution, set to be showcased in the US at Graph Expo, is patent pending.

The company is a pioneer in image personalization software and a market-leader in this field with systems running at print service providers on all five continents including the world's biggest producers of personalized greeting cards.

"Being granted the US patent for image personalization clearly underlines our technological leadership in the field of personalization solutions.Our continued innovative stance is underscored with our new Cross Media solution, which takes personalization to an entirely new level by connecting data-driven print, web, e-mails and mobile," says Harry Raaphorst, Managing Director of DirectSmile.

In addition to the US patent for image personalization, DirectSmile also has another US patent pending for its Cross Media technology.

"We have gained huge trust in the market for supplying reliable high-performance solutions for mass personalization in print," continues Raaphorst. "By reaching out to new media, we are supporting our customers in winning lucrative new business – even beyond print. I invite everyone to explore Cross Media at Graph Expo."

At Graph Expo, DirectSmile's latest innovation, Cross Media 5, will make its North American debut. DirectSmile will be showcasing the recently-launched, easy-to-use software solution for the creation of personalized, automated marketing campaigns across print, online and mobile media at booth 1172.