New York, NY, March 1, 2004- XMPie, a leading provider of software applications and platforms for dynamic (one-to-one) publishing, today announced that Direct Mail Express (DME), the country's largest Xerox iGen3 installation, has standardized on XMPie's PersonalEffect(tm) for their cross-media direct marketing efforts. Combining XMPie's unique capabilities, DME has put together multi-touch-point programs that offer their clients the ability to deliver highly-relevant offers, with a consistent message, regardless of the mediums used, at substantial time and cost savings. "At DME, we sell on ROI and response rates, not on equipment and capabilities," said Mike Panaggio, CEO of DME. "XMPie's PersonalEffect has exceeded our expectations with the ability to deliver variable-data, cross-media direct marketing programs to our clients while streamlining our process that resulted in higher than expected response rates, as well as saving time and money. In addition, XMPie's PersonalEffect has brought a number of new clients to DME while existing clients are asking 'how fast' can we put together a campaign for them." XMPie's PersonalEffect has also allowed DME to revolutionize much of the business they do for their automotive clients by eliminating large inventories of four-color, pre-printed (offset) "shells", and by eliminating workflow processes required for manually implementing multiple versions of campaigns. The capability of the XMPie software to tap into multiple data sources and to uniquely apply completely variable color text and graphics coupled with the iGen3 print quality were keys in enabling these dramatic cost cutting and turn-around time improvements. "DME is offering highly sophisticated direct marketing services with utmost attention to their customers needs. Their implementation teams, including design and programming, constantly extend the envelope of what can be done with variability and media mix" said Jacob Aizikowitz, president and CEO of XMPie. "We are satisfied that such a capable and leading organization finds value in our solutions and that we enable them to improve and expand their business while maintaining their innovative edge in this market."