The rapidly expanding, Somerset based print company have ordered the first XR-640 in Europe from Roland's most successful authorised dealer, printMAX.

As an existing customer of printMAX, from their previous purchase of a Roland VS, Sign Solutions knew they wanted to upgrade with a new Roland through printMAX.

On the day of the launch, Kate (Director, Sign Solutions SW Ltd) contacted printMAX for further information on the new Roland release. She was left astounded by the capabilities of the machine and instantly saw the potential to enhance her business.

The previous experience and ongoing relationship with printMAX allowed Kate to trust the advice and solution being given. By the end of the launch day she had placed the order!

Kate at Sign Solutions SW currently operates a VS and XJ but has been looking to upgrade in order to keep up with the latest technology. The XR-640 posed the perfect opportunity. By trading in the XJ printer, the XR would operate on a similar level to her VS machine as both use the same Piezo Gold inkjet printheads along with offering the print and cut facility which the XJ had been lacking.

The XR-640 with the all new Light Black Eco-Sol Max2 ink enhances the accuracy of the printing, a key decision making factor in the purchase from Sign Solutions SW. The ability to print more precise gray scaling effects and skin tones using the new inks will enable the company to fulfil the customer's print requirements at the next level.

"I'm delighted to be the first customer in Europe to order the XR-640. The high printing speeds allow us a faster production rate without compromising the quality we rely on. The added features in VersaWorks along with the ink modifications will not only enhance our printing but allow for a smoother process. I'm really looking forward to taking delivery of the printer later in the year and am grateful for the advice and dedicated support provided by printMAX."– Kate, Owner, Sign Solutions SW Ltd.

printMAX are pleased to have become the first dealer in Europe to sell the new XR-640 but are even happier that the sale will benefit such a loyal customer.

"Kate has been looking for that next level of printing for a while and I believe her wait has been worthwhile. The XR-640 really is a fantastic printer, it's faster and allows for more accurate printing thanks to the development of the new Eco-Sol Max2 ink. At £19,999 it's an affordable addition to any commercial print shop."– Michael Bolton, Managing Director, printMAX.

The XR-640 is due for delivery in November with limited UK availability before 2013.

For further information on the Roland SolJet Pro 4 XR-640 or any other Roland product you can contact printMAX on +44 (0)1420 511539 or 0800 567 7676, alternatively visit www.printMAX.co.uk for product specifications.

For more information on Sign Solutions SW Ltd visit www.signsolutionssw.com .