Benchmarking report provides unique look at graphics and garment community data

SGIA has released its 2012 Market Trends and Product Specialties Benchmarking Report for the graphics and sign and garment decoration communities. The reports examine sales figures, technologies utilized and the popular methods used by industry-leading companies to reach and retain customers.

"SGIA Benchmarking Reports provide a unique industry view of how companies are growing their businesses, how they purchase equipment and how they view the health of their business now and in the future," says Dan Marx, SGIA's vice president of markets and technologies.

The full report, free to SGIA members and all survey participants, provides:

• Markets and market expectations
• Year-to-Year comparisons of product areas served
• Top business concerns
• Details about post-production services offered and acquired

According to the report, specialty imaging is ever optimistic about the future. Graphics and sign companies, on average, reported anticipated growth rates of 12.6 percent for 2012, while garment decoration companies fared even better, with expected growth of 17.3 percent.

Digital printing is also coming on strong. The dominance of digital technologies in the graphics and sign sector is unquestionable, with more than 95 percent of those responding operating some digital machines. In this area, garment decorators are catching up quickly, as only 20 percent of this community reported as exclusive screen printers.

SGIA members can see all of the results from the 2012 Market Trends & Product Specialties Report by accessing the full report at SGIA.org, Keyword: Survey.