With a view to helping businesses harness the power of personalized URLs and increase their lead conversions, Purlem today announces its exciting new Infusionsoft integration option.

When it comes to generating and converting leads, building rapport with prospects is a top priority. With personalized URLs quickly proving a compelling new way to make a prospect instantly feel at home, Purlem is today excited to announce its new Infusionsoft integration.

The partnership between two of the web's most powerful marketing tools builds a seamless and solid bridge between a prospect and a converted client, allowing personalized URLs and landing pages to be directly linked to the Infusionsoft system.

This results in Infusionsoft's contacts having the compelling ability to click a PURL, a URL that is personalized just to them (joepublic.domain.com) and view a landing page that contains their information and specific content – resulting in stronger leads and higher rates of conversion.

"Marketers often find themselves juggling multiple tools to execute a campaign.  The coordination and communication (the dance) between these tools can often be one of the biggest challenges they face," says Martin Thomas, Founder of Purlem.

He continues, "Purlem's Infusionsoft integration is a step towards making this coordination a seamless, streamlined and automated process."

Infusionsoft customers will be able to conveniently find Purlem located as an official extension to their existing platform, activated via an online App. Linking the two platforms takes just minutes (an information video has been produced to walk users through the process).

"The Infusionsoft integration lets you use your CRM as your marketing "hub". Purlem will seamlessly communicate all contacts, PURLs, survey results, and landing page activity with Infusionsoft. With this communication in place, you can leverage the power of Purlem directly through Infusionsoft," Thomas adds.

The personalized URL model is currently being leveraged by millions of businesses around the world. With the online consumer demanding a higher concentration of personalized content, the generation of a personalized URL and its associated landing page is quickly becoming a vital step in the prospecting process.

Purlem is leading the industry with its all-in-one PURL and landing page creation platform. The company's partnership with Infusionsoft is just one of many new integrations that Purlem is developing.

"Our clients use a myriad of different marketing systems. Our aim is to partner and provide integration with as many as possible. A seamless experience is deserved not only by the prospect, but also by the company chasing them," Thomas concludes.

For more information on Purlem's Infusionsoft integration, please visit: http://support.purlem.com/entries/21569446-infusionsoft-integration

For general company and service information, please visit Purlem's official website: http://www.purlem.com