March 1, 2004 -- Several experts have already named drupa 2004, print media trade fair, the “JDF drupa”. JDF, or the “Job Definition Format”, is a standard for process automation in the graphic arts that is built as an XML Schema (an open and widely supported standard for data interchange.) JDF provides and standard language for collecting and preserving data about a print job throughout its lifecycle; includes a command and control language that allows workflow or MIS systems to drive individual devices on the shop floor; and provides a methodology for automating business and production workflows. With over 190 member companies, the CIP4 Organization (www.cip4.org) is responsible for the development of JDF and is working with Messe Düsseldorf to organize JDF programs at drupa 2004 - and the JDF Parc in Hall 4 will be the centerpiece of these programs. Once attendees arrive at the JDF Parc, they will be issued a “job ticket,” which is a card with a unique identification number whose design include space for 10-12 punches. Attendees can go to any of the job initiation pods within the JDF Parc and begin their “Job.” The identification number will be used to follow a job from station to station, and at each station they will get a punch. Attendees who complete a “job ticket” will be entered into a raffle for prizes that will be drawn at the end of the show. There will be networking provided by Messe Düsseldorf from the Parc to booths throughout the trade show, for those CIP4 member companies who wish to do so, hence, a “job ticket” can be followed to any networked booth, not just from pod-to-pod within the JDF Parc. A total of 23 companies have applied for the 18 available pods (CIP4 will try to place as many companies as possible into the JDF Parc), and these companies include both large and small innovators offering JDF-enable products for virtually all aspects of the print workflow. Additionally, there will be theater in the JDF Parc where educational and informational programs will be scheduled throughout drupa 2004. These presentations will also feature user case-study presentations on the efforts of pioneering prepress and printing companies who have implemented JDF-enabled environments. There will also be an area to rest and take a break from the busy schedule on the show floor, too! Although several JDF-enabled products are on the market, the informal consensus among vendors of printing equipment and systems is that drupa 2004 is the time and place to make their major JDF-enabled product introductions. Under development since 2001, many users have also been waiting for this event to finalize their process automation strategies and begin implementation. In a market that is constantly looking for an edge to improve proficiency and profit, JDF promises a substantial return on investment for printers and prepress services. For further information on visiting or exhibiting at drupa 2004, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: [email protected]. Or visit the web site http://www.mdna.com.