March 1, 2004 -- New technologies, innovative concepts and the latest developments – drupa 2004 presents it all from May 6 – 19, 2004. But drupa 2004, the world’s largest marketplace for new solutions and innovations for print and media, is not just a platform for the “giants” of the industry. Often it’s the “small” IT solutions and applications that cause a splash in the print and media industry. Located in the open-air area between Halls 1, 2, 3 and 4 at the Düsseldorf fairgrounds, visitors will find the drupa 2004 “think-tank” – the “drupa innovation parc”. In the drupa innovation parc, three special presentations will provide a platform for innovations that go beyond the field of printing: 1. The “dynamic document parc” will focus on the hot topic of dynamic document generation, including XML publishing, database publishing and server applications with PDF and XSL/FO. This is a subject set to revolutionize the future of publishing. 2. In the “software innovation parc”, smaller, young and creative companies, service providers and IT developers will have the opportunity to present themselves to a broad international audience for the first time. Intelligent software solutions in the print and media environment will be the focus of this special presentation within the drupa innovation parc. The software innovation parc also provides visitors with an important point of reference for navigating the flood of information on offer. On display will be applications and solutions from the areas of workflow automation in media production, server solutions, ingenious Internet solutions and PDF applications. 3. Digital photographers will be able to find the latest imaging applications and solutions at a special stand in the “picture innovation parc” organized by the ADF digital photography initiative. Topics include color management and the latest trends on the camera market. With original activities and a program of brief presentations and talks, the stand will inform visitors about the latest developments in digital photography. Right next door in Hall 4 (Stand A 33), CIP4 in association with Messe Düsseldorf will highlight the subject of JDF. The “jdf parc” will demonstrate how machines from different vendors can communicate with each other based on the JDF format – for the first time anywhere in the world. For further information on visiting or exhibiting at drupa 2004, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: [email protected]. Or visit the web site http://www.mdna.com.