Members of the Recognition Roundtable gathered at Roland’s NBM Long Beach exhibit last week for an educational event focused on exciting new digital printing equipment  for the awards, engraving and personalization markets.

Serving a nationwide network of well established recognition businesses, the Recognition Roundtable provides a variety of support resources to help members further their business goals, including educational events held around the country.

“It’s great to see so many of our members branch out into the world of digital printing,” said Steve Capper, founder of the Recognition Roundtable and a 50-year industry veteran.  “Roland’s equipment brings an advertising specialty store to each of our operations, which opens up new markets for our members.  Just dream and sell.”

The Roland NBM event, held before show hours Friday, August 17, drew more than 30 Recognition Roundtable members for an exclusive in-depth look at Roland’s most advanced inkjet printing technologies.  Featured printers included Roland’s revolutionary VersaUV LEF-12, a 12-inch direct-to-substrate printer that prints CMYK, white and clear inks directly on virtually any surface, including three-dimensional objects ranging from awards, trophies, frames and plaques to pens, golf balls and smart phone covers.  

Roland also highlighted new metallic and white ink printer/cutters, including the compact and affordable VersaStudio BN-20 and the more advanced wide-format VersaCAMM VS series.  Complete solutions, these devices print full-color, metallic and white text and graphics, and contour cut designs into virtually any shape, all in one seamless workflow.  While they excel at producing banners, signs, POP and labels, it is their ability to produce metallic heat transfers for decorated apparel that has caught the attention of the recognition industry.

“These are all great tools for any business focused on engraving and personalization,” said Andrew Oransky, director of marketing and product management for Roland, who hosted the presentation.  “At an affordable price point, these businesses can capture new revenue streams and build new profit centers – and from what we heard in Long Beach, many are doing just that.”

For more information on digital printing solutions from Roland, call Roland customer services at (800) 542-2307 or visit www.rolanddga.com.