NPES The Association for Suppliers of Printing, Publishing and Converting Technologies today announced plans to undertake a major revision of its 2006 landmark study, 'World Wide Market for Print,' conducted by NPES's market research unit, PRIMIR. After an extensive proposal review period, NPES awarded the contract to the Economist Intelligence Unit, the business information arm of The Economist Group and the world's leading provider of country intelligence.

The original study launched in 2006 assessed the size of the global printing industry and gauged the scope of the market for the major regions of the world and the 51 largest country markets. In addition to the print market data, the study also sized the current and future global market for printing equipment and consumable supplies. Most importantly, the study identified the fastest-growing markets that had the most potential for printing industry overall growth and for sales of printing equipment, supplies and substrates.

According to NPES President Ralph Nappi, "With print markets in North America and other developed nations flat or declining NPES and PRIMIR member companies are seeking to understand markets with potential for long-term growth. This study will provide members with a roadmap to those countries that present the most opportunity for growth."    

In addition to updating the data from the 2006 report, the 2012 study will incorporate a fresh macroeconomic assessment for each region into the analysis and identify global opportunities for NPES and PRIMIR members. The updated 'World Wide Market for Print'study is slated for completion by spring 2013.

For more information about the 'World Wide Market for Print' study, contact Jackie Bland, PRIMIR Managing Director at e-mail: [email protected] or phone: 703/264-7200.