HP today announced that DS Graphics has installed an HP T200 Color Inkjet Web Press, allowing the Communications Services Provider to double its business volume with some clients and expand its portfolio of services.

“The HP Inkjet Web Press widens our offerings for existing clients and sets us apart from competitors,” said Bill Nethercote, executive vice president, DS Graphics. “This equipment, with its roll-fed technology, is taking our company to the next level, with greater flexibility and efficiency against cut-sheet devices.”

Based in Lowell, Mass., DS Graphics mainly serves clients in healthcare, finance, insurance, education, technology and non-profits sectors. The new HP T200 extends DS Graphics’ current digital portfolio that includes an HP Indigo 7000 Digital Press, bolstering the company’s variable data capabilities to help clients take full advantage of high-volume and affordable customized print campaigns.

Advantages of variable data for non-profit clients
While most of its new business stems from financial services, DS Graphics also uses the T200 with a Hunkeler in-line finishing solution to produce campaigns for non-profit clients. With speeds of up to 200 feet per minute and the capacity for complete customization, the HP T200 allows the company to quickly generate high impact.

DS Graphics can create tailored materials with data collected the same week as production, which decreases lead time, increases accuracy of messaging and ensures potential donors receive only the most appropriate information.

Additional information about HP high-speed inkjet solutions is available at www.hp.com/go/gsb, on the HP Graphic Arts YouTube channel, www.youtube.com/hpgraphicarts, or through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts.