Free industry leading variable data software with every new printer.

That’s what customers who buy new Intec printers can enjoy for three months between August 1 and October 31, 2012.

This promotion follows an agreement between Intec Printing Solutions and Objectif Lune, the Canada-based developer of the popular PrintShop Mail Suite variable data software.

From July, Intec partners will be able to use this application to experience the full benefits in readiness for the international roll out to end users next month. Also included is one month’s access to Objectif Lune’s technical support and training portal.

“This powerful variable data software is particularly well suited to the Intec HPP550 and 500 envelope printing models,” says Terri Winstanley, Head of Marketing and PR.

Intec Printing Solutions founder and Managing Director Ian Melville says: “On their own our printers are hugely capable but when used in conjunction with PrintShop Mail Suite, their full potential can be truly realised.

“Variable data printing allows for the personalisation of promotional documents such as advertisements, direct mail pieces and flyers based on a recipient’s profile and shopping history. For example, a retail company could create a marketing campaign to target specific segments of its database with personalised offerings such as a heavy stock postcard, printed in single print process, with targeted messages personalised for each recipient.”

He adds: “Personalised literature is an effective marketing tool and with this in mind PrintShop Mail Suite offers easy to use elements. You can personalise documents with barcodes using the correct algorithm rather than just a font.

“As the programme uses optimised PostScript it is also capable of telling the system to fold or staple – making it particularly appropriate for the Intec PFS range. It’s not just about what’s on the page but how it’s delivered,” he concludes.

Before using PrintShop Mail Suite, staff at St Martin’s School, Hutton in Essex were manually cutting out hundreds of individual photographs for yearbooks, taking over a week. Now this is done in a matter of hours.

PrintShop Mail Suite variable data software is available in Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish and Turkish versions, which offers flexibility to all our partners throughout the world.

Benefits of PrintShop Mail Suite:

Increase response rates

Increase order value

Increase revenues

Decrease response time

Key features:

Intuitive drag-and-drop interface

Expression wizard for creating conditions

High-speed optimized output generation

N-up, step-and-repeat and print through-the-stack

Subset finishing with access to all printer functionality

CSS based skinnable web interface