IO Integration (IOI), a leading systems integrator specializing in digital media and brand management solutions for marketing, retail, advertising, and publishing, announced today that it has published a new white paper, Marketing Automation Solutions: 5 Steps to Achieving Maximum ROI, and will be hosting a related special event this month in Chicago on June 26, as well as New York and London.

By improving efficiency and time-to-market, while lowering costs and protecting brand integrity, marketing automation solutions are being adopted by more and more organizations. The white paper identifies five key steps organizations must take in order to realize true return on workflow infrastructure investments and is available for download free of charge at iointegration.com/solutions/whitepapers.

“When planning for a marketing automation deployment, you need to design solutions tailored to your organization’s current needs, while understanding that systems will need continual fine-tuning as your business evolves,” says Mike Holt, CEO of IO Integration. “We’ve helped hundreds of customers realize the benefits of workflow automation over the last 11 years and most recoup costs in the first 6 months.”

The company announced a related event, Lunch & Learn Chicago: Building Brand Equity through Marketing Automation, to be held on June 26 at 10am at Hotel71. IOI will demonstrate how top brands use marketing automation technologies and production best practices to increase sales and customer loyalty while reducing operating costs. Registration is available online iointegration.com/chicagobrands.