“A good product at a good price in good time” – that’s the philosophy behind ASBO Graphics’ remarkable success as a one stop shop for design and display work.

It is also a philosophy that ASBO sees reflected in its latest investment - the VersaSTUDIO BN-20 desktop printer/cutter from Roland DG. A cost-effective, compact and productive machine, the VersaSTUDIO BN-20 is helping Jordan Watret, owner of Loughborough-based ASBO Graphics, turn the highly creative design work he produces for customers into high-value finished articles.

The versatile Roland VersaSTUDIO BN-20 is a complete desktop production studio that combines high-quality, vivid and durable print with integrated precision cutting, and comes bundled with all the necessary software. Its ability to print metallic ink enables Jordan to produce graphics and displays with added “WOW!” factor – quickly and easily while ensuring at the same time that he maintains full control over the production - and the profit-margin - on almost every job he wins.

In fact, the VersaSTUDIO BN-20 has been so successful; it has helped make the desktop in Jordan’s home office the most profitable space per square inch in the entire business.

“The integrated print and cut functionality of the VersaSTUDIO BN-20 is just one of the features that help us achieve a bigger bang for our customers’ buck. It’s a highly efficient way of working, which keeps our service competitive, and it is more cost-effective than investing in separate printing and cutting devices - not to mention the amount of space it saves.”

“I often get asked for custom labels using the metallic ink which I can charge a premium for but don’t require any costly set up. Take, for example, my entry in the Roland Creative Awards – a 30th birthday bespoke bottle label using metallic ink. My customers love this sort of thing. It’s not the core of my business but it’s nice to be able to offer your customers something that your competitors can’t and make a decent margin on it” he said.  

Jordan started his career in print typesetting, before moving in to design and taking an in-house graphic designer position at a traditional litho printer. This combination of manufacturing experience and design expertise means ASBO can add real value by engineering solutions that make clients’ budgets go as far as possible, this is all the more achievable with innovative production hardware like the VersaSTUDIO BN-20.

ASBO Graphics’ VersaSTUDIO BN-20 was supplied by Revolution Transfers, a Roland Authorised Dealer. It is his first Roland machine and he is already reaping the benefits of the improved print quality and reliability that comes with using Roland’s specially formulated Eco-Sol Max inks.

“You should never have to repeat a job, it should be right first time. That’s why in the long-term Eco-Sol Max inks are the most cost-effective solution. I value my customers too much to risk giving them print work that is anything less than perfect,” he said. “It’s a competitive market place, but giving them stunning prints time and time again is everything I can do to ensure they keep coming back.”  

ASBO Graphics provides a wide range of graphic design and display services, including, flyers, booklets, brochures, posters, banners, vehicle graphics, logo designs, bespoke labels and branding solutions.

Today Jordan feels confident that ASBO Graphics can handle any job that comes its way – nothing is too big or too small. Business cards, vinyl graphics, workwear, stickers, window graphics – with a Roland VersaSTUDIO BN-20, ASBO Graphics can do it. The Roland machine runs for 10 hours solidly nearly every day and “never misses a beat”.

Jordan will soon be looking for a faster and wider Roland machine and is considering the VersaCAMM VS-540 as his business goes from strength to strength.

“The demand is already there,” says Jordan. “It’s just a case of finding the space!”

Further information about ASBO Graphics can be found at www.asbographics.co.uk or by calling 07870 343475. For details on Roland’s VersaSTUDIO BN-20 visit www.rolanddg.co.uk or call 0845 230 90 60.