Quark announced today its acquisition of Mobile IQ, creators of PressRun, the cloud-based digital publishing solution developed to deliver innovative, interactive tablet and mobile experiences.

Quark was acquired by Platinum Equity in August 2011 and has been working closely with Platinum’s M&A team to identify and pursue growth opportunities. Quark identified Mobile IQ as an ideal fit for expanding the company’s digital publishing solutions for the enterprise. With an impressive client base and an established presence in the United States and United Kingdom, Mobile IQ brings to Quark a high-caliber team, market-leading solutions, and a shared vision of digital publishing that includes HTML5 and XML.

“Quark’s intention is to be the leader in dynamic publishing. Our acquisition of Mobile IQ is the next step in offering the most comprehensive end-to-end solutions for publishing to mobile devices,” said Ray Schiavone, Quark President and CEO. “With the Mobile IQ team and their leading technology, we advance our ability to help organizations create structured content that can be combined with rich design and delivered across media channels in the most efficient ways possible.”

As a part of the acquisition, Mobile IQ becomes a subsidiary of Quark. Mobile IQ customers will continue to work directly with the Mobile IQ team, while benefiting from Quark’s expertise in broader enterprise publishing solutions. Due to the close alignment of vision and technology, customers should look forward to rapid integration of Mobile IQ technology into Quark’s enterprise solutions.

“It was evident from our early conversations that there is significant affinity between Mobile IQ and Quark’s approach to digital publishing,” said Shaun Barriball, Mobile IQ CEO and Founder. “This acquisition gives the Mobile IQ team an opportunity to continue developing an innovative roadmap for publishers, while expanding the use of our technology into new enterprise markets, such as financial services, manufacturing, and government.”

Mobile IQ’s PressRun solution for tablet publishing will continue to support multiple content creation formats, including HTML5, XML, and Adobe InDesign. To read more about PressRun support for InDesign, please see today’s announcement about its compatibility with InDesign CS6: http://www.quark.com/About_Quark/Press/Press.aspx.

Financial terms of the transaction were not disclosed.