Spencer & Associates’ President and CEO, David Spencer, was in attendance as a special guest of Xerox at the debut of the new Xerox iGen 150 digital press. A ribbon cutting ceremony was held earlier today at the Xerox booth during drupa 2012, the international printing industry trade fair held every four years at the Düsseldorf Fairgrounds. 

Also in attendance at the ceremony were Armando Zagalo de Lima, president of Xerox Technology; Jeff Jacobson, president of Xerox Global Graphic Communication; and Kevin Horey, vice president of Production Products, Training & Competitive Marketing; along with other Xerox corporate executives, customers, press and analysts, and guests. The iGen 150 is built on the Xerox iGen platform and is being billed as one of the most productive digital cut-sheet color presses. 

David was invited to the event to represent the SpencerLab Digital Color Laboratory that has performed Availability and Actual Production studies of various Xerox and competitive products utilizing SpencerLab's methodology and analytics. With it's proprietary process, SpencerLab is capable of engaging a commercial press site in the collection of data and in obtaining a quantitative determination of Potential and Actual Production time — key components of the printing of sellable pieces, and therefore of the business' competitiveness and profitability. The SpencerLab process is performed without competitive bias, and can be applied to both digital and offset devices. 

A copy of a SpencerLab Digital Color Laboratory Availability White Paper may be downloaded, free of charge, at www.spencerlab.com/reports.