EFI, a world leader in customer-focused digital printing innovation, today announced the new Xerox EX Print Server, powered by Fiery, for the new Xerox iGen 150 Press, a break-through combination in commercial print. Using Fiery System 10, the Fiery Driven Xerox iGen 150 provides customers with advanced capabilities to produce high-margin print jobs including personalized communications and packaging. This powerful Fiery technology will be showcased at the Xerox (Hall 8B) and EFI (Hall 5, stand C01) stands at drupa through May 16.

"In addition to the image quality and reliability the market has come to expect from both EFI and Xerox, the Fiery EX Print Server adds new levels of image quality with the introduction of Dynamic High Definition Text and Graphics," said John Henze, vice president of Fiery marketing, EFI. "This exclusive EFI capability provides unsurpassed text and line sharpness and smoothness, creating output that will 'wow' customers."

Unmatched Performance and Productivity
The EX Print Server's blazing RIP speeds allow operators to process more jobs at faster speeds, critical when most shops are facing the challenge of managing a growing number of smaller jobs with faster turnarounds.

In addition, the EX Print Server's variable data printing (VDP) capabilities offer open, scalable workflow tools from entry level to advanced, making operators more productive as they grow their VDP volumes. The EX Print Server supports common VDP protocols, including PPML PDF/VT, VPS and VIPP, enabling a single, streamlined print production workflow for all job types.

Superior Image and Text Quality
The EX Print Server offers exciting new features that surpass even the toughest customer demands.

• Dynamic HD Text and Graphics — This new capability, available only in the EX Print Server, gives operators the ability to print with superior edge and text quality for all color and saturation levels. This ability to produce text and graphics in high definition and deliver the industry's best text and graphics quality helps differentiate printing operations in a highly competitive marketplace.
• Image Enhance Visual Editor (IEVE) — A new version of this fully integrated plug-in application offers quick, on-the-fly correction for individual images including the ability to enhance the tone, color and sharpness of any photo in a document. Not only does this allow exceptional image adjustment capability at the point of print, but it also saves significant time and eliminates production delays as operators do not need access to the original design files.

Automation and Integration
Print providers need more workflow automation and seamless integration with MIS/ERP systems to increase efficiency and reduce cost. The open Fiery platform is part of EFI's integrated portfolio, offering the only submission-to-production workflow that allows printing operations to increase productivity and achieve higher profits. Fiery technology is a great fit with EFI's market-leading portfolio of productivity software, including PrintSmith, Pace, Radius and Monarch management systems and the EFI Digital StoreFront web-to-print platform. The EX Print Server conforms to industry standards and serves as a gateway to third-party technologies such as Xerox FreeFlow Workflow, Agfa Apogee and Kodak Prinergy.

For More Information
For more information about the Xerox iGen 150 Press and the EX Print Server, powered by Fiery, contact your local Xerox representative or visit EFI at drupa 2012 (Hall 5, stand C01).