Celebrating its 20^th anniversary this year, digital printing pioneer Matan Digital Printers, is introducing its new brand identity at Drupa 2012. Matan's new branding reflects the company's innovation, its vision, values and deep commitment to its customers.

Innovation and cutting-edge technology have always been at the forefront of Matan's enterprise, ever since its foundation in 1991. With the introduction of its latest innovation at Drupa 2012, the Barak 8Q Super-wide 8-color Parallel Drop Size UV printer, Matan is adjusting its corporate identity to reflect the company's unique culture of ongoing innovations.

"Our essence as a customer-oriented innovative company is now better reflected in our corporate identity. We have gone a very long way since our previous branding was introduced." Said Mr. Hanan Yosefi, CEO & President of Matan. "The message of our new branding reflects that Matan's product offering to its designated customers has the best combination of quality, velocity and value available today in the market."

Matan's new logo features the company symbol in Cyan, Matan's new color, which appears in all the new collateral a well as on the new website. The new slogan is: Best Value. Best Velocity. Best Quality. Super Wide at its Best. 

Matan's booth at Drupa, Hall 9/A56 is entirely designed according to the company's theme. The brand color, cyan, on a white background, dominates the booth's design. The three theme images: a yellow orchid, symbolizing the best value, a black horse, symbolizing the best velocity, and a red dancer, standing for the best quality, are displayed at a giant size on the booth's walls.

The new website was built using the most updated web tools and includes a new platform for Matan's customer and prospects. www.matanprinters.com "Our website is designed according to the lines of our new look-and-feel: innovative and creative, aligned with our innovative products" said Erez Zimerman, Marketing Director, who managed the branding project.
To celebrate its 20^th anniversary Matan will hold a daily "Happy Hour" at the end of each Drupa day, at 17:40-19:15. Visitors are welcome.