Which exhibits, technologies and products will be 'musts' for visitors to see at this October's GRAPH EXPO 2012 in Chicago?  And how can exhibitors make themselves stand out from among the hundreds of company displays filling the expansive South Hall of Chicago's McCormick Place?

The MUST SEE 'EMS program presented by the Graphic Arts Show Company (GASC) has provided the answer to these questions for more than a decade.  For every Americas-focused or global GASC event, the program recruits a panel of industry experts to review hundreds of submissions to identify the products and exhibits that show goers simply "must see."

GRAPH EXPO, the premier commercial printing, package printing and converting, publishing, mailing and transactional exposition for the Americas, will take place October 7-10, 2012 in the heart of the Western Hemisphere's printing industry-Chicago, IL.

For exhibitors, the 2012 MUST SEE 'EMS program provides an industry-recognized means for highlighting their most important innovations.  Submissions by GRAPH EXPO exhibitors are now invited for consideration by this year's expert panel, with all submissions due by the Friday, June 15, 2012 deadline.  Complete online submission procedures and details are available at: www.mustseeems.com.


"MUST SEE 'EMS offer exhibitors a highly effective tool for calling attention to their most exciting new products onsite at the show," says GASC President Ralph Nappi about the 2012 program.  "This year's show will certainly have its share of new product introductions," Nappi adds, "and it will be difficult for the average visitor to see everything.  The MUST SEE 'EMS program provides companies with really compelling offerings the opportunity to position themselves even more brightly on visitors' radars."

Newly updated for 2012, the MUST SEE 'EMS awards have been re-categorized to more closely align with the interests of potential equipment buyers.  Additionally, the program offers two new recognitions: a 'Best of Category' Award-from within each MUST SEE 'EMS category, and an annual 'Legacy Award'-to salute one past MUST SEE 'EMS awardee whose technology or product has made a lasting impact on the printing industry.

The MUST SEE 'EMS technology and product recognition program, conducted independently for the Graphic Arts Show Company and administered by Hal Hinderliter, principal of Hal Hinderliter Consulting Services, is a part of the EXECUTIVE OUTLOOK Conference to be held on Saturday, October 6, 2012, the day before GRAPH EXPO opens.  MUST SEE 'EMS honorees will be announced at the conclusion of the EXECUTIVE OUTLOOK Conference, published in the Show Daily newspaper, posted online, and also circulated in a variety of other forms.

Recognized as the commercial printing, publishing, mailing and transactional exposition for the Americas, this year's "Print Integrated" themed GRAPH EXPO 2012 has been designed to offer a customized show-going experience to a diverse spectrum of attendees.  The exhibition will offer the latest graphic communications technologies in live equipment demonstrations across the expansive show floor and education on the most in-demand products and profit-making opportunities.  In addition to the returning highly popular Marketing Pavilion, which offers education, resources and networking opportunities for today's marketers, attendees will find seven other special interest sections on the show floor.  These include News Print-the newspaper pavilion, back by attendee demand for a third year at GRAPH EXPO 2012 answering the call from newspaper printers and production executives for a dedicated show floor section; Future Print, featuring two of today's hottest technologies Printed Electronics and RFID; the Mailing & Fulfillment Center, the industry's largest mailing event anywhere in the Americas; the fourth annual GREENspace, a showcase on sustainability and eco-friendly products and services; the Prepress/Software/Workflow/Design and Press/Finishing/PackPrint sections, and Education Main Street, for attendees seeking well-educated, talented industry newcomers to augment their company's workforce.

For show visitors, the selection of MUST SEE 'EMS products is a crucial aid in prioritizing booth visits and assuring that will they see everything making news at the show.

Complete information about the MUST SEE 'EMS program is available online at: www.mustseeems.com.  For more information and to register for GRAPH EXPO 2012, visit: www.graphexpo.com.