London, February 12, 2004 - The UP3I core members, an initiative of leading industry vendors, announces that Duplo, Hunkeler, IBM, Oce, Stralfors and Xerox have now formed a joint venture to promote UP3I as an industry standard to ensure seamless integration of automated workflow solutions. With UP3I Limited having its registered office in London, England, the UP3I team has jointly formed a company whose principal business it is to evolve and promote this standard for end-to-end communication of systems data between the printer and the pre- and post-processing hardware components of an integrated digital print line. UP3I Limited will hold and continue developing the UP3I specification. The UP3I trademark will be registered in Australia, Canada, United States of America, Switzerland, South Africa, Japan and the European Community for worldwide access to this important streamlining tool. UP3I licenses will be granted free of charge to third parties interested in the UP3I technology to use the UP3I trademark and specification. The UP3I initiative was formed to establish an internationally binding communications interface for all hardware components in a process line. UP3I is based on an open vendor-independent non-proprietary standard enabling integration with present and future workflow management standards. It enables integration with other workflow standards, such as JDF developed by CIP4, by being the conduit for job ticket and control information to reach every device in the digital print line. Various systems demonstrating use of the UP3I standard have been shown since Xplor, November 2002.