GrayHair Software, Inc., known for its industry-leading services for business mailers, announces the launch of a new division, GrayHair Advisors™. This team of leading mailing industry experts is a source for strategic and tactical consultation on postal marketing and operations issues. It helps clients adapt quickly and cost effectively to new postal rules, take advantage of every available postal-rate discount and incorporate best practices in mailing and postal network integration.

GrayHair Advisors helps clients navigate the complex postal distribution channel. The group offers guidance in qualifying for the USPS® Intelligent Mail® Full Service program and achieving expedited approval for USPS PostalOne!® upgrades. Focusing on postal optimization, USPS compliance and operational changes to streamline mail delivery, they deliver and achieve measurable results in operational efficiency, response rates and cost control.

“GrayHair Advisors conducts a comprehensive review of a client’s business,” says Raymond Chin, Vice President, Product Management and Marketing, GrayHair Software. “We look at every aspect of the mailing operation from mailpiece compliance and preparing names and addresses to transferring mail to the USPS, tracking its delivery and examining mail returned by the Postal Service as undeliverable. GrayHair Advisors evaluates the existing processes from start to finish and delivers a clearly defined plan for improvement.”

Collaborating with clients’ in-house teams, the new division baselines existing operations, diagnoses problems and addresses particular issues in mailing and postal network integration. GrayHair Advisors partners with specialists in related areas, who provide expertise and solutions for international addressing and logistics, database marketing architecture, and business and process engineering. The division also employs GrayHair Software’s vast wealth of postal data and experience to ensure successful outcomes for clients.

Jody Berenblatt, Senior Advisor, stated, “GrayHair Advisors focuses on what works best for the business client. We are supplier agnostic, recommending software and hardware solutions from any and all suppliers, always selecting the product that produces the best results in a particular situation.”

For more information about GrayHair and its applications and services, contact Bobby Tiedeken by phone at (856) 924?2253 or by email at [email protected].