Sales and marketing service provider Publishers Communication Group (PCG) and information supply chain consultancy Ringgold, Inc. announce a new partnership to leverage their respective strengths in creating a high-impact sales service for publishers. The two firms are combining their unique expertise to offer the Targeted Institutional Sales Program, providing authoritative data and proven sales tactics for publishers seeking new inroads to library markets around the world. 

Ringgold enables publishers of scholarly and professional content to analyze their own subscriber base and target prospects in the wider market with the Identify database. Identify organizes and classifies more than 280,000 institutions and over 350 consortia, and each institutional entity is assigned a unique identification number to disambiguate organizations. PCG is an industry-leading sales and marketing consulting firm delivering specialized outreach programs for scholarly content to libraries and consortia via local networks in Europe, North America, Latin America, India and China.

With this service, publishers can take maximum advantage of both Ringgold’s authoritative market data and PCG’s local sales and language expertise. Consultants from both companies will work closely with publishers to uncover new prospects from Identify, and develop a tailored sales campaign to be executed by PCG. 

Emilie Delquié, Vice President of PCG said “We are excited to enter this partnership and see it as a real opportunity to provide a comprehensive promotion service for publishers. Ringgold’s market intelligence is second to none in the industry and our local teams in the UK, US, Brazil, India and China are in the best position to connect publishers with the highly qualified prospects this service identifies.”

Laura Cox, Vice President of Sales and Marketing at Ringgold commented: “As our database now holds a vast array of information covering all the markets for scholarly and online content we are delighted to find a partner as fitting as Publishers Communications Group to utilize this valuable data on behalf of publishers. PCG has the sales and marketing connections and experience publishers need to maximize their potential.”