New York, NY (February 10, 2004) Total magazine advertising revenue for the month of January 2004 increased 10.4%, compared to January of last year, closing at $1,015,326,919, according to Publishers Information Bureau (PIB). Ad pages for January totaled 12,728.54, closing at -0.3% over January 2003. “The data show the magazine industry holding its own against a strong January in 2003. Revenue increased, and pages remained relatively flat, with the slight page growth for the top 12 ad categories (+0.6%) offset by the remaining categories,” observed Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. "Categories such as Drugs & Remedies; Toiletries & Cosmetics; and Home Furnishings & Supplies continued to show strength, while categories that were active around the holiday season – Media & Advertising, Technology and Retail – exhibited relative softness.” January 2004 vs. 2003 Seven of the 12 major advertising categories experienced an increase in both pages and revenue over January 2003, with double-digit gains seen in Drugs & Remedies and Public Transportation, Hotels & Resorts. Two of the major categories recorded decreases in advertising pages and revenue – Financial, Insurance & Real Estate and Technology. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)