With a focus on enabling service providers and brand managers to efficiently engage customers and prospects through relevant, individualized communications, XMPie^®, A Xerox Company, will demonstrate its latest, state-of-the-art software products at drupa 2012. Located adjacent to the Xerox stand in Hall 08b, the XMPie area will showcase innovations in Individualized Communications Management (ICM), video personalization, Web-to-print and marketing on demand, together with the company’s leading solutions for variable data printing, personalized digital media, and integrated 1:1 multichannel communications.

“Even with the explosion of information and new communication channels in today’s fast-paced, digital environment, it is still possible and practical to reach each of your customers, and forge and develop lasting, personal business relationships with them, through relevant, multichannel communications,” says Judy Berlin, worldwide marketing manager, XMPie, A Xerox Company. “Our stand at drupa will represent this vision, and we’re excited to show visitors how they can overcome today’s marketing challenges with our solutions.”

XMPie experts will give live demonstrations throughout the stand on XMPie software ranging from the uDirect^® Print line of products for desktop variable data printing, to the PersonalEffect^® family of server-based solutions for personalized print, digital media, and integrated cross-media communications. Innovative XMPie customers and partners will also be on-site to share their experiences and best practices.

Other new developments to be on display:

• uStore^® 6.0 for Web-to-print and marketing portals, now with new capabilities for handling documents submitted by portal visitors, much better branding control, reporting and more;
• XMPie’s revolutionary new ICM solution for planning, building, reviewing and measuring multichannel marketing campaigns;
• XMPie Mapping Service™ for personalized street and city maps; and
• uDirect Video for video personalization based on Adobe^® After Effects^®.
  
  

Part of the XMPie area is dedicated for the XMPie 1:1 Cinema Theatre, where visitors will see a captivating, dynamic video presentation highlighting each of these key innovations, and preparing them for the main exhibit. There they will learn first-hand how XMPie solutions can help them reach new levels of integration, collaboration, cost-effectiveness, and engaging business relationships.

To join the latest conversations happening around drupa across social networks, follow @XMPie on Twitter and use #xeroxdrupa and #drupa. The show takes place May 3-16 in Düsseldorf, Germany.