DirectSmile, a leading provider of software for cross media marketing, image personalization and web-to-print, has appointed Harry Raaphorst as its new Managing Director. Raaphorst is succeeding Axel Marciniak who held this position since 2007.

Harry Raaphorst is an experienced industry professional and well-known as the former Managing Director of Atlas Software BV, the developers of VDP software PrintShop Mail. He has been working for DirectSmile as a Partner Manager since 2007.

"To simplify personalized marketing - this is the mission I believe in, and this is also the mission of DirectSmile," says Harry Raaphorst, "I am grateful for the unique opportunity to lead a company with such innovative products and a fantastic, dedicated team, as well as successful customers and partners worldwide. It is my goal to further develop and strengthen these relationships to sustain steady growth, profitability and market leadership."

Axel Marciniak says: "I have been working very closely with Harry Raaphorst during the last couple of years and he’s a very driven person, committed to the progress and expansion of this company. With his clear vision, experience and enthusiasm, I’m confident DirectSmile has a successful future ahead of it." Axel Marciniak will remain in a principal position at DirectSmile as Partner Manager.