February 9, 2004 -- The Crockett Group, a Northern California sales and marketing consulting firm has been acquired by The Rosenthal Group, Inc., a Seattle based merger and acquisitions firm. Joel Crockett, founder and principal of The Crockett Group will remain in an advisory, consulting and public speaking role. The Crockett Group will become a division of The Rosenthal Group, Inc. Scott Keilholtz, Vice President for the Bay Area for The Rosenthal Group and a former partner in The Crockett Group, will head the Bay Area operations for both with support from the Seattle headquarters. Keilholtz stated “I will be honored to carry on the traditions built by Joel and hope to help many of our graphic arts firms in meeting their profit objectives.” With The Crockett Group specialties in sales, marketing, coaching, teaching, consulting and presentations, The Rosenthal Group will expand their current merger and acquisitions, valuations, exit strategies and general consulting roles. A complete range of business services from sales management, MIS support, financial analysis and long term planning will be made available to constituents of both entities. Free advisory services to PINC and PPI members will continue. Crockett has long been recognized for his work in sales training, trade magazine contributions and group presentations, especially to PIA affiliates, and will continue on a limited basis in these fields from his office in Sea Ranch, California. The Rosenthal Group joined with the Crockett Group and others in conceiving and establishing two printing consulting referral groups, “PrintCon Affiliates” and “The Change Gang”. Howard Rosenthal, President of The Rosenthal Group, Inc. said “I have thoroughly enjoyed working with Joel Crockett for the past many years and look forward to building a larger, more meaningful full-service consultation organization with all the integrity that Joel brought .”