At the forthcoming drupa - from May 3 to 16, 2012 in Düsseldorf - Heidelberger Druckmaschinen AG (Heidelberg) will be launching its complete range of digital print solutions for commercial and packaging printing under the name Heidelberg Linoprint. 

"Heidelberg is using drupa as a platform to unveil the full integration of all its digital print solutions for short and variable runs in the commercial and packaging printing sectors in its own product portfolio. This way, our customers benefit from the close interlinking of offset and digital printing that print shops can use to boost their competitiveness further. In future, the name Heidelberg Linoprint will stand for the entire digital print portfolio of Heidelberg," says Stephan Plenz, member of the Management Board responsible for Heidelberg Equipment. 

At drupa, the digital print solutions of Heidelberg will be presented in Hall 1 under the banner of HEI Flexibility and will highlight the seamless integration of offset and digital printing.

Linoprint C model soon to be equipped as standard with new Prinect Digital Print Manager 

Heidelberg has expanded its cooperation with Ricoh and, from drupa 2012, will be selling the digital printing systems for short runs from Ricoh under the names Heidelberg Linoprint C 901 and Heidelberg Linoprint C 751. At drupa, the products in the Heidelberg Linoprint C series will be presented with the new Prinect Digital Print Manager. Even without integration into a complete workflow, this solution provides users with a highly efficient and transparent digital print workflow with a wide range of functions, such as variable data management, postpress with digital inline finishing systems, and a document-oriented workflow. Optional integration into the Prinect print shop workflow creates a seamless hybrid workflow between offset and digital printing that is unique in the industry. Users therefore have access to all the functions of the Prinect workflow, such as job planning and costing, standardized color management, and end-to-end management and production control from prepress and press all the way through to postpress. 

This enables print shops to manage and calculate both their offset and digital print jobs from a single workflow. 

"The new Heidelberg Linoprint C models represent a further milestone in the systematic expansion of our digital print portfolio. Integrating these models into the automated Prinect print shop workflow gives users an unprecedented degree of flexibility in the production of print jobs. They thus benefit from cost-optimized production and significant added value compared to rival systems," says Dr. Christian Compera, Head of Digital Printing at Heidelberg. 

The new Prinect Digital Print Manager and its integration as standard into the Heidelberg Linoprint C models is planned for fall 2012. Digital presses from Canon, HP, Kodak, and 

Xerox can still be integrated into the Prinect workflow with the new Prinect Digital Print Connector, but with a reduced range of functions.

Linoprint L product line for digital packaging printing based on inkjet solutions from Heidelberg 

Having acquired digital print specialist CSAT in the summer of last year, Heidelberg will in future be offering this company's inkjet systems for the digital printing of labels, blister packs, and films under the name Heidelberg Linoprint L. The Heidelberg Linoprint L (formerly iTS6oo) is a drop-on-demand system for the economical production of complex short to medium-sized label and film runs and applications with variable content. Users thus have access to a solution that enables pioneering applications, such as smart labels, security printing, and traceable labels.

"The Heidelberg Linoprint L series provides packaging manufacturers with a tried-and-tested and technologically advanced drop-on-demand inkjet system that can either be operated as a standalone machine or integrated into packaging lines. This enables them to meet new market requirements cost-effectively. At the same time, users enjoy the benefits of the global sales network and the excellent service quality of the leading solution provider for the print media industry," says Daniel Dreyer, Head Digital Packaging Solutions at Heidelberg.

The press conference of Heidelberger Druckmaschinen AG on the occasion of drupa 2012 will take place on May 2, 2012, at 4:00 p.m. in Düsseldorf in hall 1. 

Heidelberg at drupa 2012 

Today's print media service providers are faced with a dynamic and challenging market. Companies that want to achieve success in such an environment need to optimize their business models by seizing on market trends in the industry and using them to their advantage. 

During drupa 2012, from May 3 to 16, Heidelberg will be showcasing in Hall 1 an extended portfolio of products and solutions that have been developed specifically for the latest market requirements. 
The trade show presentation, held under the banner "Discover HEI", will center on lean production (HEI Productivity), green printing (HEI Eco), web-to-print (HEI Integration), short-run-printing (HEI Flexibility), differentiation through coatings and special effects (HEI Emotions), the future of packaging printing (HEI End), and gaining an edge through the latest know-how (HEI School). The company is exhibiting solutions that enable print shops and postpress businesses to meet the latest market requirements in full. 

www.drupa.heidelberg.com