GrayHair Software, Inc., a leader in solutions for business mailers, announces the release of a ground-breaking reporting engine that expands the versatility and depth of the services offered in its SelectSolutions™ cloud platform. This unique approach to presenting the information retrieved from clients’ mailing campaigns keeps GrayHair at the forefront of the direct marketing industry.

The new reporting engine includes access to GrayHair’s current industry-leading mail tracking reports as well as on-demand access to a new set of interactive reports providing visual analysis that will change how users see their mail data. Mailers gain access to an enterprise view of all mail data, dynamic graphical representation of live data, a detailed view of their history and have a simple option to determine trends in production and delivery. This reporting engine provides an easy-to-use set of tabs that graphically present an in-depth view into a user’s mail. The new reports allow for more accurate prediction of InHome™ deliveries. This allows for better planning of follow-up campaigns, call center activity or on-hand product supplies when the demand is needed, not days before or after a user’s mailpieces were expected to reach their intended recipients.

“We are providing our clients with the most comprehensive set of reports on the market,” comments Raymond Chin, Vice President, Product Management and Marketing, GrayHair Software. “By giving them the ability to see data interpreted and presented at various levels of detail in distinct charts and graphs, GrayHair is saying ‘here’s your mailing world organized and accurately presented so we can help you see what works and what doesn’t’”.

These new reporting enhancements serve as the backend for SelectSolutions and incorporate reporting for all of the platform’s applications and offerings, which currently include IM® barcode assignment, mail tracking, address quality, presort analysis, postage reconciliation and mail monitoring. The initial tabs cover the mail tracking, postal management and address hygiene areas. Address Hygiene includes the ability to view the number of undeliverable addresses and Change-of-Address types in past mailings. For this initial launch, the enhanced reports are available only for the mail owners’ side of SelectSolutions.

“Providing our clients with as much useful information as possible about their mailings presents them with the opportunity to analyze the data and strategically plan for their next projects and campaigns. GrayHair has products to help their current mailings be successful but we are also looking to the future and want our clients to stay productive and competitive in the industry,” says Therese Powers, Vice President of Client Services.

For more information about GrayHair and its products, contact Bobby Tiedeken by phone at (856)924 2253 or by email at [email protected].